YPB signs MoU with Orora for packaging security and anticounterfeiting
YPB Group has announced the signing of a binding memorandum of understanding with Orora to provide YPB’s full range of products, tools, processes, data platforms and services to Orora. As a result of this agreement, YPB and Orora will partner to take YPB’s product authentication and customer engagement solutions to Orora’s customers.
Orora, with a turnover exceeding $3.5 billion, is a leading provider of packaging solutions to manufacturers of beverages (including beer, wine, soft drink and spirits), fruit, vegetables, meat and seafood within Australia, New Zealand, USA, Canada and Mexico. Orora has 39 manufacturing plants and 83 distribution sites across seven countries and supplies packaging products and services to grocery, fast-moving consumer goods and industrial markets.
Under the agreement, Orora will be able to offer its customer base the option to protect their brands with YPB’s patented anticounterfeit technology, security packaging solutions, consulting and forensic services.
YPB Executive Chairman John Houston said, “This exclusive agreement will represent a major multiplier partnership relationship for YPB and is a significant recognition of our Protect, Detect and Connect strategies by a major global packaging company. We commend Orora for acknowledging the sweeping global trends of the need for anticounterfeit protection and the rise in customer engagement.”
YPB offers a wide range of intelligent security packaging and labelling solutions that can be included in almost any material and is a good brand protection solution for companies wanting to protect the integrity and value of their brands in high-risk markets.
YPB also has IP solution specialists, who will work with quality brands and governments to develop personalised brand protection strategies and solutions that will deliver real protection and safety for brands, products and consumers.
YPB’s tracer technology is invisible and cannot be copied or destroyed. Brand owners that include YPB’s tracers in their packaging can use the company’s scanners to verify their product’s authenticity. If a counterfeit is detected, YPB’s forensic services will consult with a brand owner to develop strategic solutions to protect the brand counterfeiting and product diversion. Smartphone applications allow brand owners and consumers to identify and report suspected counterfeit or divergent products and allows brands to connect and engage with consumers via QR codes, near field communication, track and trace, product scanning and consumer engagement.
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