Rockwell Automation holds 29th Automation Fair At Home

Rockwell Automation Australia

Monday, 07 December, 2020


Rockwell Automation holds 29th Automation Fair At Home

Rockwell Automation along with its PartnerNetwork recently held its 29th industry showcase event, Automation Fair At Home, from 16–20 November. Due to the pandemic, the event was held as a primarily virtual experience to safeguard customer, partner and employee health and safety, with all content from the event available on-demand now until June 2021.

Automation Fair At Home was an opportunity for the company to showcase its latest products, solutions and services in industrial automation and digital transformation. Due to the hybrid nature of this year’s event, attendees across different time zones and geographies had access to over 175 educational opportunities and over 90 exhibits, through live streams and on-demand video recordings. The agenda included hands-on labs, training sessions focused on the newest hardware and software technologies, and industry-focused forums.

“The acquisition of ASEM S.r.l and Kalypso, as well as partnerships with Microsoft, PTC and others, make our ecosystem the best in the industry,” said Blake Moret, CEO and Chairman, Rockwell Automation. “This partner ecosystem combined with our technology and domain expertise allow us to say there is no one better positioned to add value at the convergence of IT and operational OT technology for our customers.

“Sustainability is at the forefront of Rockwell Automation and our customers’ minds,” he added. “We are committed to a carbon-neutral future, helping our customers achieve their own sustainability goals such as increased energy efficiency, recycling to play a role in the circular economy and renewables.”

This year’s Automation Fair At Home drew particular attention to the unique challenges facing the sector, with Rockwell Automation making a series of announcements the company says are aimed at bolstering the resilience, agility and sustainability of industrial manufacturers. Rockwell Automation launched LifecycleIQ Services and announced the expansion of its cybersecurity certifications and product line to combat industrial cyber threats. The company also announced the acquisition of Fiix Inc. in line with its software strategy, to enhance productivity and efficiency through maintenance and operational insights.

“With its rapid urbanisation, growing middle-class population and talent pool, Asia–Pacific is already a global manufacturing hub, and the sector continues to be one of the region’s key growth drivers,” said Scott Wooldridge, President of Asia–Pacific. “Rockwell Automation’s Asia–Pacific operations are of strategic interest to our global business and we want to partner with established and emerging enterprises and industries across all local markets to help them make the digital leap; facilitating the region’s economic recovery from the pandemic.”

Other highlights of the event, also available on-demand, included keynote Perspectives into YOUR next, Rockwell Automation Experience virtual tours and Bold Conversations panel discussions:

Virtual Tours: The Rockwell Automation Experience

  • The Rockwell Automation Experience enables participants to virtually tour three newly designed spaces at the Rockwell Automation Milwaukee headquarters: Digital Engineering Hall, Digital Thread Experience and Products & Technology Showcase.
  • The Digital Engineering Hall tour features machine design, operations and maintenance, with an end-to-end demonstration of a digital engineering project.
  • The Digital Thread Experience uses a real-world example to help attendees visualise moving from siloed operations to a digitally connected enterprise.
  • The Products & Technology Showcase features the latest Rockwell Automation offerings in control, information and lifecycle services. After each tour, participants can discuss products and technology with Rockwell Automation experts.

Bold Conversations

Beyond updates on industrial automation, a segment of the event was dedicated towards tackling broader industry and societal issues, with Rockwell Automation executives sharing personal experiences and thought leadership on addressing these subjects.

Topics discussed include: Inclusive Leadership During the Time of the Pandemic, Equity in Early STEM Education, Combatting Microaggressions in the Workplace and Inclusive Workplaces in a Divisive World.

Related News

Producing low-carbon fuels from waste tyres

Greenergy opts for Haldor Topsoe's HydroFlex technology to produce low-carbon, low-sulfur...

Circular economy roadmap charts path to triple job creation

CSIRO has developed key strategies for creating jobs and reclaiming billions in economic value...

WA Government to help fund clean energy projects at gold mines

Clean energy projects are set to lower emissions and create jobs at goldfields sites.


  • All content Copyright © 2021 Westwick-Farrow Pty Ltd