UAE-based aluminium extrusions company to expand into Australia

Friday, 07 April, 2017

UAE-based Taweelah Aluminium Extrusion Company LLC (TALEX) has announced its expansion into the Australian market with Melbourne the first city selected in its international expansion. With an investment starting at AU$0.5 million and growing to approximately AU$40 million over eight years, TALEX has identified Australia as a key market because of its stability and its ever-increasing demand for aluminium extrusions.

TALEX, a joint venture between Abu Dhabi’s SENAAT and the Al Ghurair Group’s Gulf Extrusions, is the Middle East’s most advanced aluminium extrusion plant and the first aluminium downstream project to be established in Khalifa Industrial Zone Abu Dhabi (KIZAD).

“TALEX’s entry into the Australian market is highly strategic,” said Stylianos Tsoktoridis, general manager of TALEX. “The market here is niche, but mature, which we believe will provide both sustainability and long-term prospects.

“We believe that there is a substantial opportunity for us to promote our exclusive hard alloys that are suitable for sophisticated engineering applications and supply the market directly via our soon-to-be-established local warehouses and distribution network,” said Tsoktoridis.

The expansion will also allow TALEX to invest in key local industries, including major building systems suppliers for residential projects, big fabricators, wholesalers and engineering application sectors. It will also provide the company the opportunity to promote its exclusive hard alloys to a new customer base, allowing Australian businesses the opportunity to change their approach to manufacturing and reimagine how they take their business to market.

TALEX will initially open a commercial office in Melbourne, with warehousing and logistics services to follow, creating 80 local jobs directly, with a number of additional supporting roles being created to support operations indirectly. The number of job opportunities is expected to further increase as TALEX continues its expansion into other locations around the country.

“The establishment of multiple warehousing and logistics services, in multiple locations around the country, will increase TALEX’s proximity to local markets and enable us to better serve our Australian customers by providing them with shorter delivery times and faster access to available stock,” Tsoktoridis added.

In addition to its investment in Australia, TALEX is also considering expansion into the Americas, Europe and India.

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