ESCHA and Micromax announce sales partnership

ESCHA Bauelemente GmbH and Micromax Sensors & Automation have entered into a sales partnership, extending ESCHA’s sales operations and enhancing its market position in Australia.

“Micromax S&A has been successfully operating on the Australian continent for more than 45 years, selling high-grade electronic products and industrial automation solutions from various and reputable manufacturers,” said Ulf Eilhardt, Regional Sales Manager at ESCHA. “We look forward to this cooperation representing a further important step towards expanding our successful and international sales strategy.”

“The first-class ESCHA products perfectly supplement our existing portfolio,” said Gary Earp, Product Manager at Micromax. “As of now, we can offer our customers in Australia connectors and housings from a technologically leading manufacturer. In addition, ESCHA is strong in the field of custom-made products, which we also want to offer in the future.”

ESCHA will launch its own production in China in the coming months. Its recently established production and sales company in Shanghai will allow for direct access to the region’s growing markets.