Sydney goes Virtual in October

By
Monday, 29 September, 2003

A high level forum on Virtual Product Development (VPD) will be held in Sydney in October to coincide with the Sydney Motor Show.

The auto industry is one of many aggressive sectors taking up VPD that allows product developers and manufacturers to greatly reduce the lead time, cost of product development and also to achieve better performing products and processes.

The forum, to be held over 2 days (Tuesday 21st and Wednesday 22nd October) at the Tattersalls Club in Elizabeth Street Sydney, will feature leading industry players and exponents of the 'virtual world'.

Speakers include representatives from:

  • World leading automotive steering specialists Bishop Innovation, whose joint venture with Mercedes Benz has 20% of the world auto steering market.
  • PBR - Australian based brake manufacturer and developer which is a supplier to the auto industry world wide.
  • Holden Australia - a leading user or VPD in automobile design.
  • United Goninan - manufacturer of locomotives and passenger and freight rolling stock.

All speakers will highlight their experiences with virtual success i.e. how they have used virtual technology to save time and money in the product development cycle by testing virtual products rather than physical prototypes.

Some of topics that will be discussed at the forum include:

  • Advantages of VPD tools in the design of automatic transmissions
  • Does Optimal Mean Best?
  • Development of tools for assessing damage in aerospace composite structures
  • Computer aided engineering at United Goninan
  • Race Car Dynamics

The CEO of Forum organiser, MSC Software South Asia, Dr Andrew Currie said, "The forum would have a transportation vehicles stream and there would also be a wide range of other manufacturing and design industry sectors on expo."

"There is virtually no limit to the application of virtual, or physics based simulation of products and processes.

"The saving can be as much as 50 % of traditional physical prototype building and testing.

"In addition virtual product development produces real products with higher quality and superior performance to traditional physical testing methods.

"One of the great advances in auto applications is the ability to simulate ride and handling characteristics of vehicles. More traditional functions include durability/fatigue improvement and safer crash performance.

"Even the humble tin can be produced quicker, cheaper and stronger using VPD.

"VPD's application extends to endeavors as diverse as structural works of art," Mr. Currie said.

For further information contact The Meetings Manager

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