Advantech B+B SmartWorx partners with Reekoh on IIoT edge solutions

Advantech Australia Pty Ltd

Friday, 21 July, 2017


Advantech B+B SmartWorx has announced a partnership and signed an MoU with Reekoh to provide complementary market-leading capabilities focused on integration and interoperability for the Internet of Things. Previously known as B&B Electronics (founded in 1981), B+B SmartWorx became part of Advantech at the beginning of 2016.

A 2015 McKinsey Global Institute report stated that harnessing data in existing industrial assets is expected to contribute up to 85% of the value in Industrial Internet of Things applications. The report further identifies up to US$930 billion in business value to be realised from asset data in remote or industrial applications.

The partnership aims to do away with fragmentation in the IoT ecosystem, while assisting organisations to realise the potential of utilising asset and machine data gained from existing assets at the network edge.

The opportunity will increase the ability of Advantech Wzzard and Reekoh customers and prospects to remotely connect and monitor any legacy and new sensor infrastructure, and simply integrate the sensor-acquired data into their cloud and corporate applications through the Reekoh platform. Not only do the organisations get connectivity performance and security through Advantech’s Wzzard platform, they now have the opportunity to quickly and efficiently integrate their IoT data to the applications and processes they use to run their business.

B+B SmartWorx Wzzard Wireless Sensing Platform and intelligent edge nodes deliver data by MQTT protocol to manage, improve and optimise operations. The solution is designed to make it easy and non-intrusive to capture sensor data from existing equipment and operations to enable ongoing improvements that lower costs, increase productivity and reduce waste. The platform is slated for Australian release following certification in mid-August 2017.

Reekoh claims that its product delivers device data closer to existing business systems and processes than other IoT platforms because it works either with the tools and platforms that are already in place or those that are being implemented to solve larger company-wide requirements. The platform allows organisations to break free of the ‘lock in’ that takes place due to incompatibility of IoT products and solutions.

“By partnering with Reekoh we reaffirm our commitment to helping customers with increased interoperability and reduced complexity. We improve asset monitoring and increase operational efficiencies. Our aim is to make it easier for clients to benefit from edge-of-the-network asset data they may not have had access to prior. Both organisations are about ease of interoperability, so the partnership makes great sense,” explained David Brigdale, B+B SmartWorx ANZ channel manager.

The CEO and co-founder of Reekoh, Dale Rankine, added: “Our open integration capabilities and modular framework mean that we’re able to work with partners such as B+B SmartWorx to very quickly add further value to their already impressive offerings. Customers are looking for a more agnostic approach to working with their IoT data, and so bringing in a platform like Reekoh gives them this assurance.”

Related News

AspenTech acquires IIoT cloud and edge connectivity assets of RtTech Software Inc.

Acquisition strengthens AspenTech's asset optimisation strategy with cloud and edge...

Emerson in Australia passes pressure management sales and support to partner network

Effective 1 December 2017, Emerson's Australian Local Business Partner (LBP) network will...

Something for everyone at AOG 2018

There has been a noticeable upturn in the oil and gas sector and as a result a list of new and...


  • All content Copyright © 2017 Westwick-Farrow Pty Ltd